Whether you have been running an online store for a while or are just starting your online store, you will not succeed if you cannot attract customers to your business.
Yes, it seems easier said than done – finding users for an online store can be very difficult and time-consuming. It would require a lot of effort and unique features within your site, for instance, an eCommerce virtual assistant, to stand in the competitive eCommerce market.
To simplify the process, we’ve listed ten customer habits to keep in mind when creating an online application.
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1. Website Speed
Consumers rely on a professional, reliable, and trustworthy website to download and work at high speed. The user does not want to wait longer than 2 seconds!
We live in an “instant gratification” age where the immediate results of hope and every little thing are great sadness. 79% of online shoppers say they never visit an online store if they don’t like speed.
2. Engaging Web Design
It doesn’t matter if your niche has the best product and customer service. If the online design of your business is not good, your online business will be destroyed.
You can pay a considerable amount of money to a web designer or learn how to brand to create an online store. Use large images and small text so you will not be distracted. The site’s design should draw the attention of visitors to the place.
3. Mobile-friendliness
Nearly half of all shoppers shop on mobile phones than in stores. It’s no secret that mobile sales are on the rise. If you plan to build a successful eCommerce website, you cannot afford to ignore mobile users and mobile deals. Consumers use their mobile devices at every step of their shopping journey, including various online purchases.
Mobile shopping is undoubtedly the trend of consumers. In light of this, there are many things you can do as a store owner to make sure you remember the cell phone as you work on your business.
4. Social Media Activity
Social networks are one way of free advertising. Yes, you pay if you advertise in links, but it’s free to join.
And it can also bring a lot of benefits!
The key to the success of social media is delivering amazing things. You have to be fun and exciting so that people want to follow you. If you manage to do this, you will have a considerable market share at no cost.
5. Reviews & Testimonials
Most online shoppers take the time to read and write reviews and recommendations before making a purchase, but 93% of shoppers report ratings that influence their online shopping decisions. If they don’t tell you about the value of customer information, nothing will happen!
Information expectations come with the responsibility for excellent service, fast response times, and clarity in business processes. Reaching out to past customers to value their strengths will increase your sales and generate more loyalty.
6. Develop a Loyalty Program
Appreciate customers for their loyalty. Creating an in-store sales representative is another way to boost conversions for existing customers by rewarding them for repeat sales.
Creating a loyalty program can be as simple as rewarding customers for their second purchase from your store or for a certain amount of news. You can quickly see how many stories and how many orders your top customers have in your annual reports.
7. Customer Service
The next thing that will help you attract more users is impressive customer service. Always remember: there is no better advertisement than happy people. Enjoy shopping at a specialty store, but only in a positive way.
If you want to attract customers, you have to respond to all their comments and requests. And as soon as possible, because the correct answers are the key to success in this matter.
8. Offer Deals & Discounts
With valuable discounts and offers, you can stay ahead of the competition. Since 64% of consumers require special offers, be sure to collect sales information at all stages of the process to get the right offer at the right time.
If your store’s website is to increase sales, advertising is essential! 50% of customers buy when there is an offer or an advertisement. Another win-win option is to offer a registration option to collect customer information.
9. Offer Free Shipping
Many of our stores provide their customers with free shipping and are a success. The number of sales in their stores has grown exponentially as shipping costs are one of the reasons shoppers abandon purchases.
Some stores offer discounts – only for those who spend more than $ 50, for example. This is a great way to encourage customers to buy more than they planned to avoid paying for shipping. Therefore, you not only provide a competitive price that is appreciated by the customer but also increase sales.
10. Create Robust Buyer Personas
Many retailers mistake using generic information such as age, profession, and location to attract shoppers. These informative comments are not enough to create a message that emotionally resonates with your audience.
One way to keep an eye on what your customers are interested in is to use Google Analytics to see which social media, industry blogs, and professional ads are driving traffic to your site. Then use the following information with your clients to understand where and when you can use it more.
- Also check out the Best Ecommerce Platforms To Launch An E-Commerce Store In 2022
Final Take
To sum it all up, there is no doubt that online shopping is taking over the internet and we will see further developments in the coming years. If businesses want to survive in the competitive landscape that is today, they can’t afford to ignore customers’ habits. The business owner must have to be concerned about knowing more about buying habits of online consumers and the latest online shopping trends. So make sure to keep these top 10 customers’ habits in mind while creating an online store.