You’ve probably heard of a million times that always value quality over quantity. But you may not have heard that quantity has a positive impact on your quality. This pearl of knowledge has been applied to military and geopolitical issues (showing numerical strength) but can also be applied to many other subjects, including content marketing.
The dilemma of quality and quantity of content marketing has generated a great deal of interest and, rightly, interesting debate. Not surprisingly, some digital markets depend on the quality and use WooCommerce to get product descriptions, while others are interested in quantity. To make things even more interesting, both groups have good arguments. Here we are right in the middle.
To understand the meaning of our story, we must first explain why both quality and quantity are important components of a market segment.
A Plea for Quantity
Content quantity is important for achieving a high position in search engines, as Google and other search engines crawl pages and update them regularly. Therefore, you want to set up an ad or subscription calendar that describes what you want to post and share. For example, aim to publish a blog post three times a week, one article or page a week, and one white paper, newsletter, or e-book each month.
It’s important to stick to a set schedule because readers expect on-time delivery from you. Non-compliance is an easy way to lose a lot of valuable readers in a short period. Constant communication through new online posts, new pages, and more keeps the brand and builds trust. Readers are more likely to report spam if you haven’t emailed them within a few months, as they may forget who they chose.
1. Repurpose Your Content
Repurposing and sorting your existing content into a business is a big hassle right now. If you give your content new wings, you can republish it in different formats, which will extend the life of your content. Following are certain things you can do:
- Videos can be converted to blog posts or vice versa.
- The webinar can be saved and later published on YouTube.
- Search for industry research in graphic or large format.
- Find a blog series in an e-book or tutorial.
2. Curate Industry Content
If you don’t have time to create your content, you can still compile, summarize and comment on stories in a list box. But, again, it speeds up the process by simply giving your readers what they need to read rather than offering new ideas.
You can also edit headlines on social media to post content to your social feeds. An article (yours or a third party’s) can contain 10 to 20 different comments that need approval – that’s 20 tweets.
3. Aggregate Industry Content
Some of the content in this form is great and shared. This will help fill in the gaps in your network. Many good resources already offer content for your business. However, you can create your mindset or hire personal signals by sharing specific content in your feeds.
4. More Content
New blogs have no business unless they produce a lot of content every day. But, unfortunately, for some companies and websites, plenty of content isn’t always enough.
5. Grow Your Following
When you look at people or brands on social media that have a lot of followers, they usually produce a lot of content. Of course, this isn’t mean they don’t focus on quality either, but quantity is a big factor in controlling them.
The Case for Quality
Depending on the media assets you own (such as your blog, videos, resources, etc.), don’t forget to take the time to create good content.
Evaluate your resources. What is the budget for creating your content? How many people are on your team? Do you have any internal experts who can create things? How long does it take to make new things?
It is important to answer all of these questions because they will show you how much you can do each week. When it comes to your stuff, it’s best to do just the first one or two instead of publishing 20 blog posts a week that is useless for 200 words.
To build the credibility of your brand and become a leader in this field, you need to put in a lot of effort and research your brand. You have to give your idea, put it up, create tutorials, and so on. Investing in positive things will help your organization become a leader.
Everything you do carries a logo that supports your reputation and health. You do not want your brand to be associated with low-quality content, which will leave a negative impression on your customers. That is why leaving is important.
1. Serves A Purpose
Think about your business and your audience. What do customers want? What are their interests? Do they want to learn new skills, interests, etc.? Whatever your audience wants, you want to do it. If your stuff has no purpose, no one cares (difficult, but real).
2. Context and Targeting
It’s great when you reach the right people at the right time and with the right message. But, if you miss any of these three elements, your content will be useless – that means a good headline!
Creating the best content for your website, YouTube channel, and business will expand your understanding. Not only will people find your stuff when others share it, but they’ll actively search for it.
4. Google Rankings
The best way to get Google’s ranking for competing keywords is to create quality content. Then, if you can cover the topic from top to bottom, Google will improve your search engines over time.
When you think of the top markets you follow, your favorite chefs or writers, you expect them to create good content, food, and stories. But, instead, you can build loyalty by focusing on the positive.
The quality vs. quantity dilemma has given rise to a heated debate in content marketing. However, it is becoming increasingly clear that finding the right balance of quality and quantity for your business or brand is the best way to go. The amount can give the desired result in combination with both positive and negative.
- Also check out: Content Marketing Trends
As you can see, it’s not about quality or quantity, but the right balance between quality and quantity. Finding the answer in a single survey will not give you control over your niche, but it will not give up a lot of familiar stories and blog posts. If you’re not sure where to start, we encourage you to learn more about writing skills and build a team so you can continue to create your content while keeping the world’s best practices.