Updated on 16th March 2021
The website is a bridge that brings in the maximum audience and makes the businesses reach their goals. Redesigning it at the right time for the reason will strengthen it to stay ahead of the competitors and build the brand. If done wrong the concept of redesigning hits you back.
Requirements of redesigning your website
You should consider redesigning your website if you are in any of the following situations.
– When the users find your competitor’s website more attractive and easy to access.
– Website is not responsive
– The website is not functioning as expected.
– It has become outdated compared to the present technology.
– The website is functioning well yet doesn’t fulfill the brand’s purpose.
– Expansion of the brand.
– Present web design doesn’t improve sales and traffic.
– Upgrade of industry.
It is possible to face a situation that can include a combination of many needs at once or just a single reason to redesign your website.
For example, you have added products to your business and the website technology is also outdated. It’s also possible that only a part of the website needs some change. Therefore planning the redesign strategies wisely to drive save your money and time. To get the plan right do not miss on analyzing your website on what is ineffective on the website and how is it reflecting on the business.
- Also check out: Why Business Need a Logo
Analyze and build Strategies
Analyzing the website will pave way for the consequent step towards positive changes. There are numerous tools available in the market to check on the performance, website traffic, bounce rate, content, speed of the website, etc. All the measures will provide you a clear picture of components that need attention.
For example, Bitly, SEmrush, Clicky, GT Metrix, Google PageSpeed Insights, KeyCDN Website Test, and many more tools and plugins are available to check the performance of all the elements of your website.
They provide you
- The bounce rate
- The amount of traffic
- Quality of contents
- Time spent by the user on the website
- SEO performance, etc.
After the above steps are completed thoroughly you will be left with two things remaining, they are when and how to approach the recreation of the digital asset of your business. It will be tricky and interesting to research and give a renaissance to your website. This process educates you about the various areas that require concentration and the period when they have to be updated.
Find redesigning solution and implement it
After analyzing all the areas you will be aware of the drawbacks. To overcome them you need to plan strategies based on specific requirements.
- Redesign an outdated website design
The outdated UI means the website looks and functions are no more up to the trend and technology. This can affect technical features such as website security, loading time, functioning, etc. The UI design may not be compatible with modern tools and technologies. It can also be related to the appearance of the website components. The web pages can be confusing or difficult to navigate for the user.
For instance, the old fashioned menu, no directional popups, to many forms, outdated text, and graphics, etc. annoy the users. Gradually it affects the credibility of the brand and starts reflecting on sales.
To eliminate this issue the revamping strategy should focus on implementing update the UI with updated plugins and tools. Work on the content to create brand awareness and its benefits. Change the architecture to match the trend and the user’s intent. Include specific pages to the navigation bar. Design the landing pages to educate the need for your product. Design and arrange the UI layouts in such a way that the user easily understands the difference in the variety of contents you display. Make use of technology and styles to add power to your website.
- Non-responsive website
A responsive website is essential these days, not an additional feature. Every web designing company and the designers are aware of the fact that the UI/UX designs have value only if they are responsive. Designers make sure the layout sizes, texts, images, etc. looks and functions without any issues across all the devices.
The audience prefers using mobile phones to do online research and buying. Therefore, do not take it easy as it will affect your revenue and visibility.
Ensure the typography contents, optimize the images of the website works as expected so that the user is the access it comfortably on mobiles.
- Redesign to stay ahead of competitors
When your website is working fine but not as attractive as the competitor’s website focus on the aesthetic properties more. Also, enhance the quality of the contents. Understand the potential of existing pages and strategize the redesign in such a way that the results don’t deteriorate them. Otherwise, you end getting a UI design that may look good but the performance is low. Try to enhance the view and work with colors and components that can capture the audience’s attention while guiding them through their browsing period. Discuss with your web design company or the designer about the strategy, tools, and software, etc. that are used. It will provide you a clear picture of the resulting product and its usability.
- Redesign for expansion, brand representation
When you expand or make a variation to your business is has to fit into the present design otherwise plan for a redesign. Change the colors that no more reflect the emotions related to the brand. Save the potential components while adding the new ones. Make sure the new changes and existing elements match each other’s style. The existing quality of the highly ranked and most viewed contents can help you understand the customer’s preference. Based on the user’s expectation design the elements and organize the layouts. Use marketing tools such as content marketing, search engine marketing, etc. Revamp the website to suit the social marketing requirements. Taking these step by step focusing the above points will result in a product that doesn’t disturb the existing leads and conversions.
- Needs SEO friendly changes
Though the website is amazingly functional and impressive if it is not noticed by the search engines you may lose the major segment of the audiences. To be visible and found online you have to redesign the website sections and update it with modern plugins and software. Then the search engines can. Research and Add keywords to the contents and other sections wherever necessary. Include HTML title and meta description tags to the pages and work on link building. The high-quality contents are pillars to fetch backlinks and SEO ranking. The internal linking enables the search engines to recognize your web pages precisely. Once you redesign the website perform analysis to get the metrics and implement the strategies successfully.
Reasons to redesign your website can be many but the product achieved should ensure two things. The improvement in traffic and revenue. Apart from this a redesign should increase brand awareness, engage the user, and be interactive. The UI design should connect, motivate, and educate the visitors to turn them into potential leads. It is necessary to discuss the budget plan with your web designer to invest in the right components and get optimum results.
A periodical redesign of the website is an essential part of the online business journey. Which can prove fruitful when executed with proper plans.